By BARNEY ZWARTZ - THEAGE.COM.AU
Added: Tue, 02 Mar 2010 00:00:00 UTC

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ATHEISTS have begun an advertising campaign on Melbourne buses, proclaiming ''Atheism - celebrate reason'', the first time they have entered the fray in such a public way.

The signs are on the backs of 24 buses until March 29, when the number will rise to 40 and the advertisements will be included on the sides as well, according to Atheist Foundation of Australia president David Nicholls.

''This is the first time we have advertised in public in such a big way - it's a very significant move forward for atheists,'' Mr Nicholls said.

Everyone seems to be getting on board since British atheists began the trend late in 2008, irked that Christians seemed to have a monopoly on billboard advertising. It spread to atheists in Spain, then other parts of Europe and the US. New Zealand atheists hope to follow suit.

Christian groups also hired space, and last month a British Muslim group took advertisements on London's double-deckers.

The Ahmadiyya community, sparked by a survey that found a quarter of the population regarded Islam as the ''worst religion on earth'', also plans to knock on 3 million doors in a campaign to prove otherwise.
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TAGGED: ATHEISM, CAMPAIGNS