There is a tendency on this site and others, to 'over-intellectualise' the god vs no-god argument. I believe the Einsteinian principle of keeping things as simple possible, is applicable.

It's a simple case, no evidence for god, ergo no need for belief. These RRS guys are keeping it simple, highly desirable for getting a message across, particularly in the US. Yes, they will take some heat for it but they'll expect that, also they're probably depending on the old show business maxim that there's no such thing as bad publicity. In this media besotted world the average person is addicted to, perhaps the show business method is the way to resolve this tired old issue. Best of all it's action, talk is good but never gets anything done.

So I guess I'll hang my faded old hat on their stand, go for it guys.