As a New Zealander, I'm thinking that most New Zealanders won't care if the buses run these ads. Even back when I was a theist I would've been pretty laid-back about it and defended the atheists' right to free speech vehemently. I would've even pointed out, back then, that being 'distressed' by the ad could only point to the believer's own insecurity. I mean, if you really are secure in your belief, why would it be shaken by a single line on a bloody bus ad??

In any case this is just a minority that's being loud and causing a fuss. Christianity is dying here. Most people I know who put 'Christian' down on the census form only did so because they were baptised at birth, and beyond that know next to nothing about Christianity. And many of them are actually new-agers.