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RDfan's Avatar Jump to comment 22 by RDfan

It's an old, reliable, re-branding trick in advertising; if you want something to sell or grab attention, just add "new" in front of it: new Deal, new Labour, neo Conservatives, new Ford Mondeo. Well, you get the picture.

Wed, 22 Sep 2010 08:24:52 UTC | #523206