ZOMG? Bocce balls!

But seriously, the AHA ad that just ran on NBC Dateline said:

Some people believe... "A woman should learn in quietness and full submission. I do not permit a woman to teach or have authority over a man. She must be silent." -- The Bible: I Timothy 2:12

Humanists think... "The rights of men and women should be equal and sacred. Marriage should be a perfect partnership." -- Attributed to Robert G. Ingersol

I'm all in favor of the AHA running ads, but the word "sacred" carries a ton of religious baggage. To my ear, it makes it sound like humanism still derives from gods, or some absolute authority. And religious history aside, I simply don't know what the word "sacred" means to a humanist. If it means rights should be "guaranteed" or "inviolable" or "unbreakable", then I wish they would say that, so I would understand it more directly without me needing to translate or decode their use of the word "sacred".