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It seems that the central issue for Mooney is to strive for marketing campaigns that shape religiously unpopular ideas into palatable forms. What you're suggesting is to research ways to determine the most effective campaigns.
On the other hand, Harris' strategy is to treat people as mature, rational adults. I suspect that, even if there was an advantage to sugar-coating scientific ideas, Harris - and many of the rest of us - would find that type of pandering objectionable.
Permalink Fri, 13 May 2011 11:08:42 UTC | #626418