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← I think we've been insulted by American book publishers

QuestioningKat's Avatar Jump to comment 25 by QuestioningKat

Comment 16 by RUKEAL :

Good on the Americans! There's more to this world than hard science.

Yes, we have lots of interests, but what makes it to the marketplace is based on market research. The bean counters consider it hard science, but it's flawed. A creative could have a great idea that will bring in tons of money, recognize it as a hot upcoming trend, and if there isn't supportive data, it gets killed. The process ends up being a cycle of safe ideas perpetuated over and over.

Tue, 05 Jul 2011 11:03:43 UTC | #846323