Comment 12. But it seems the ASA thought they weren't presented in this way

Thankyou Michael.....Hmmmmmm!! Interesting. It is, I guess, a matter of the difference between the letter and the spirit of the law. If an organization is technically presenting their point of view as art (or belief) yet realistically trying to get people to emotionally relate to it as factual then it is a case of determining whether there is any intention to mislead. I don't think this is the case with the Christian organization here but on the otherhand I do see the ASA's concern...namely the inclusion of a list of medical terms of specific disorders and invoking medical authority as well (albeit in a "don't stop taking your prescriptions" and "contact your GP" sort of way).