Comment 3 by Steve Zara :

Paula does this media business very well indeed. I actually wonder if these sorts of interviews aren't more effective in some ways than the ones Richard has done, because Paula is as yet not widely known (that will change), and so there is less stereotypical reaction to her.

I completely agree and said as much many times before. Consider this blog post from Jerry Coyne

By being so frequent in media appearances Richard Dawkins is simple focusing all of inanity and fakery on himself with the explicit purpose of equating atheism with him. At this point attacking RD is a learned response, and repetition works well with general populace.

If you would have many sensible people in media like Paula Kirby, their focus would be more diffused and less prone to lying and strawmanning by default.