I do not think that sophisticated marketing phrases (even if this one does not really fall into this category) can be used to win over primitive beliefs based followers of any religion, even if they are somewhat agnostic about others belief systems. However, until christian witch hunters and muslim believers of winged horses are educated into the ways of the modern world there will be tension.

I worry that theocratic tendencies that are so prevalent around the world will destroy our civilisation eventually unless we tackle the sources of religious indoctrination. Politics is the key in an educated world but that is not where we are. Religion should come with health warnings and be for adults only and be carried on behind closed doors if at all. It will be interesting to watch and see how much strife is caused by these billboards and see if it causes harm or death as it might once the arabic reading fundamentalists get worked up, as they surely will. It is not like burning a Koran to us but to them...??