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← The "So" meme

Jumped Up Chimpanzee's Avatar Jump to comment 6 by Jumped Up Chimpanzee

I really hate it when "so" is used in the title for a newspaper article. You see this all the time now.

Such as:

"So Why Did Lady Gaga Wear That Dress?"

The implication is that it's a topic everyone is talking about. I find it incredibly patronising, as I'm not 12 years old and couldn't give a flying toss.

So why do newspaper editors think it is such a clever way to headline their articles?

Sun, 04 Mar 2012 00:19:53 UTC | #924204