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← Earworms: Why songs get stuck in our heads

eoinc's Avatar Jump to comment 5 by eoinc

Remember when the "Expelled" viral promo came out? At the time some people said that they found the refrain "Dick to the Dawk to the PhD" strangely catchy. And then Richard mentioned (I think) a passage from a story in which the phrase "punch in the presence of the passen-ger" gets stuck in somebody's head.

What interests me about that is that the phrase "Dick to the Dawk to the PhD" has an almost identical rhythmic pattern as "punch in the presence of the passen-ger" (or at least how I imagine it being said). Are some rhythmic phrases or melodic phrases more prone to sticking in our heads than others? What gives them their stickiness? Has anyone ever researched that?

Tue, 06 Mar 2012 21:20:53 UTC | #924969