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Here's a stab at it: It could be as simple as these candidates, based on their own intuition or observations, market surveys, focus groups, etc., choosing to appeal to voters with compatible views purely because they think this is how to get elected. It's a calculated risk, and the really scary part is that they might be right (about getting elected, I mean).
Steve
EDIT:
@Comment 13 by rjohn19
I am so stealing that!
Permalink Thu, 15 Mar 2012 14:26:02 UTC | #927476