Comment 5 by ZenDruid :

Comment 3 by Dr. Chad :

It talks about reading. I wonder how this compares to other ways of story input such as verbal/audio or video. Many people talk favourably about reading or verbal storytelling, but movies and TV are often denigrated as poor means for learning. I'm curious if there are neurological differences that can demonstrate a difference, or if such criticisms are unwarranted.

My idea on this, is that reading allows readers to set their own pace and create their own imagery and interpretation. Movies will never accommodate that.

Agreed. Just off the top of my head (pun intended), I would say reading is an active process (new neural pathways created), whereas watching movies/listening to an audio book is a passive one.

Fascinating topic, I'll read up on some more of this later, and post any relevant findings.