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Despite all the comments above to the contrary, I think that it actually is a good hook. I'd bet that what drives most people in the secular world to atheism/agnosticism it the financial contribution expected. Why pay someone to levy a bunch of arbitrary rules on you? This was the case in my family, no doubt (and thankfully so).
This concept should feed well into the billboard campaigns. Why not open with something like "Want to save $2500/year? Easy, become an atheist." or "... , stop paying charlatans". The $2500 figure is 10% of the median US income for a 25+ high school graduate (one has to think about which group to target).
Permalink Mon, 23 Jul 2012 16:40:40 UTC | #949902